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How to make your website perform in Google
Over 80% of purchase decisions today are researched in Google. Is your competitor getting Google enquiries that could be yours?
A well designed and easy to navigate website is important, but if your site is not recognised and ranked highly by the search engines, all of the good design work will be in vain.
Only ten websites appear in Page 1 of Google search results, so what is their dirty little secret? It's all about a practice called Website Optimisation or Search Engine Optimization (SEO).
In this workshop session you will learn proven SEO techniques that successful websites use to achieve Page 1 results in Google, and will gain the practical skills and knowledge to optimize your website yourself.
The key areas we explore are:
- Conducting effective keyword research
- Building SEO-friendly page URL's
- Developing targeted Meta tags
- Page content strategies
- Keyword placement & density
- Adding 'Alt tags' to images
"Good value. More of the established companies and organisations should attend the workshop.".
Ron Woolerton - Shoof International.
"Some good insights with specific things I can do when I get back to the office to optimise our website and increase our rankings".
Theresa Grainger - Breakthrough Solutions.
For a nominal investment of $250 and a few hours of your time, you could transform your website into a powerful lead generating tool.
This workshop is presented by Wayne Attwell, online brand strategist and search engine optimisation specialist at Bold Horizon Marketing.
Due to space constraints places are limited.
NEXT WORKSHOP
Date: May 2010
Time: 9am to 1pm
Venue: Innovation Park
Ruakura Road
Hamilton East
Cost: $250 excl. GST per attendee
Email us to register for this workshop.
Related links...
Google search engine optimization workshop proves a big hit
What is search engine optimisation about?
Organic search engine optimization precedes social media
Traffic from organic search engine optimisation is better than 'paid-for' PPC
You need to be patient to perform in Google search results