It's really about generating results and value!
We've had many great successes over the years, but here are a few examples of how Bold Horizon has added value to our clients' businesses...
Lightwire - direct mail campaign
A direct mail device was designed to attract new students at Waikato University to sign up for Lightwire's campus broadband solution. The messaging, offer, call-to-action and sign-up forms were all incorporated into a single folder, with striking graphics that students could easily relate to.
Out of approximately 900 devices distributed, Lightwire had around 600 new signups, an amazing success rate of 67%. This resulted from well targeted distribution, strong messaging and a compelling product offer.
For more information on this company, visit www.lightwire.co.nz.
Better Industrial - repositioning and rebranding
Bold Horizon conducted an extensive repositioning, renaming and rebranding exercise with this client. A new logo and identity, tagline, website and product brochure were developed to more accurately present those qualities that set Better Industrial apart from its competitors.
No advertising as such was carried out, yet by repositioning, renaming and rebranding, sales revenues actually increased by over 25% within a few months.
For more information on this company, visit www.betterindustrial.co.nz.
Ardito Computer Training - website optimisation
Within a month of conducting a website & search engine optimisation (SEO) project, their website had moved onto page one (top 10 listings) of Google search results (SERP) for all chosen keywords, well up from their previous position outside the top 50 search results.
'Unique visitor traffic' to the website also increased by 50% within the first two months. This resulted in a substantial increase in online registrations for training courses. In the first month after site optimisation, bookings were up by 100%, and up by 150% in the second month.
Within six months they had achieved a dominant position for their targeted keywords in Google...
- 'computer training courses' - #1 out 110,000 results
- 'it training' - #3 out of 2,900,000 results
- 'microsoft training' - #5 out of 26,600 results
For more information on this company, visit www.ardito.co.nz.
No8 Wireless - Fieldays 2008 campaign
A key element of establishing this recently launched rural internet brand was to present their offer at National Fieldays 2008. A large 5m x 4m expo stand was used, with full coverage graphic 'skins' over all three walls. A range of marketing materials was developed to encourage new signups at the event.
The highly visual graphics attracted a significant number of visitors to the stand, where key messaging was presented in a compelling format. This project was a great success, with over 200 qualified sales leads generated during the show, and many new subscribers signed-up during the follow-up phase.
For more information on this company, visit www.no8wireless.co.nz.