Measure, track and review - the secret to ongoing marketing success
To ensure you get ongoing value and performance from your marketing efforts, we offer our Performance Booster™ programme. In essence, we measure, track and review the performance of your marketing programmes, advertising campaigns and website.
The first part of Performance Booster™ is to capture and track the day-to-day results of the various marketing initiatives that we implement. This usually involves our clients tracking where new sales leads are coming from (we'll give you specific tracking forms). A Bold Horizon analyst will also track all website activity through a range of advanced website analysis tools.
We then hold in-depth quarterly marketing review meetings with you and your key stakeholders in which we:
- Review results of lead generation programmes over the past quarter
- Review website statistics and traffic analysis
- Review key Google search engine performance results
- Analyse key marketing ratios and their effect on sales revenues
- Identify and agree marketing activities for the upcoming quarter
- Prepare a review report and appropriate action plan
This valuable programme is based on an annual fixed-price contract, with payments spread equally across the year to smooth out your cash-flow.