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A collection of topical marketing articles
Successful Brand Strategies for the Recession and Inevitable Recovery
We're in a recession. We all know that, but what can you do to survive AND prepare your company and brand for success in the inevitable recovery? More...
What Most Companies Get Wrong in a Recession
Despite the recession, some companies will thrive and prosper! Just what is it that separates these successful organisations from the masses of also-rans? More...
Permission vs. Interruption Marketing - What's the difference?
Frequently occurring unsolicited events interrupt us. We never asked for them and don't really want to hear their 'pitch'. This is the old form of marketing and is commonly known as Interruption Marketing. More...
When Should You Fire Your Website Designer?
Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. The problem is that web designers focus on the technical aspects of the site. More...
Brand Strategy Underpins Successful Advertising Campaigns
I recently read an outstanding article about how brand strategy always underpins creative execution. This has always been the underlying basis of our own TrueBrand™ process. More...
Is Branding Relevant to Small Business?
Most logos designed for small businesses are simply graphic devices and not actually brands in the true sense of the word, portraying little about the value proposition of the company. More...
So You've Built a Website. Now What?
Achieving ongoing success for your website requires a range of web marketing, search engine optimisation and advanced web design strategies to be implemented. More...
The Importance of Marketing Strategy in Advertising
Sales are declining, the competition is winning more deals and prices are under pressure! Despite spending large sums of money on advertising, many companies are simply not seeing results. More...
Emerging Media Vehicles - Internet & Web Marketing
Internet, web & online advertising is fast becoming a major force in the modern marketing promotional mix, with website optimisation certainly an important element. More...
Website Optimisation for Search Engine Rankings (SERP)
Website and search engine optimisation (SEO) techniques will maximise your investment in your website and capitalise on the ever growing search traffic from the popular search engines. More...
Branding - Beyond the Logo
Effective branding is more than designing a simple graphic device or logo. A brand tells the entire story of your marketing strategy and unique value proposition. More...