A creative advertising agency that delivers marketing results

There's a famous ad agency saying that goes something like, "Half of advertising doesn't work. I just don't know which half.".

As an emerging advertising agency, we definitely know which half works! It's the campaign that is based around a clear brand strategy that presents the unique point of difference about your company, product, service or brand.

It's not surprising that many campaigns developed by some of the 'big name' ad agencies fail to deliver results, when most of the time they are based primarily on graphic creativity (or maybe on winning a creative award!) and not on delivering a well crafted, marketing message and an effective call-to-action.

Advertising positions a brand in the mind of the consumer. Good marketing makes advertising relatively easy. Bad marketing makes advertising difficult, if not impossible. You don't make money building products. You make money building brands.

As a boutique agency, Bold Horizon develops advertising campaigns quite differently from many other ad agencies or graphic design firms. First and foremost we look at the marketing challenge. What is the unique point of difference that we are going to present, and is that the one your prospect is most likely to respond to?

Once we have developed the underlying strategy for your advertising campaign we develop an attention-grabbing headline, compelling body copy that delivers the point of difference that your prospect values, and cap it off with a strong call-to-action. Then we wrap it with some eye-catching graphics to give it instant visual appeal.

Now that's effective targeted advertising. With our unusually strategic (and success-proven) approach it's no surprise we've become known as the Un-Ad Agency. It's one of our points of difference and our clients seem to love it.