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Email marketing is a powerful promotional tool
Email marketing has been around for quite a few years already, but it’s proven itself to be a powerful means of communicating with your customer base and promoting new sales opportunities.
There are two ways you can run your email marketing campaign:
- Purchase your own email marketing software, host it on your server and manage your mailing campaigns in-house.
- Outsource it to a marketing agency like Bold Horizon that can provide you with a full email marketing capability on a nominal fee basis.
Take advantage of this powerful and cost-effective marketing channel with a hosted email campaign from Bold Horizon. We’ll design a custom graphic email template to suit your specific marketing needs and to support your brand identity (or several templates if required).
Once your templates have been created, you have complete control of your mailing campaign. Secure user login allows you to create your emails using the pre-designed templates, manage your database of names and schedule multiple campaigns.
But if you don’t want to manage your email marketing campaigns directly, we’ll gladly assist in developing and managing the mailings on your behalf.
The key features of our email marketing system are:
- Import/export large email lists with any number of custom fields
- Unlimited follow-up autoresponder tasks
- Create custom mailing schedules to deliver a series of emails
- Set custom user access permissions
- Choose how to manage bounced emails: ignore, delete, move to specific category or ban
- Track mailing campaigns, click-throughs, and get detailed mailing reports
- Create custom forms for any mailing group, use custom fields, and custom design
- Group subscribers with their interests or mailing lists. Import and Export subscribers to any mailing groups
- Use variables to personalize emails and use custom fields
- Set double opt-in and opt-out confirmation (customisable)
- Create emails in text, html or "multi-part" (text and html) formats
- Single flat monthly usage fee – no cost per email sent
Like many countries around the world, New Zealand has laws restricting the sending of email messages to recipients that have not given permission to receive them. Unsolicited email, commonly referred to as spam, is illegal in New Zealand.
However there are instances where it is quite permissible to send out emails:
- If you have obtained permission via a double opt-in process (this is standard in our email system)
- If you have a bona fide and legitimate commercial relationship with the recipient
- Using opt-in mailing lists that haven been purchased or rented from list brokers
Disclaimer – Emails sent through our email marketing system are sent at your own risk. Bold Horizon accepts no legal responsibility for any emails that you send out.