Email marketing generates serious ROI
A $63 return for every $1 invested! Sounds too good to be true.
It's a fact. According to the Direct Marketing Association in the USA, for every $1 spent on email marketing in 2009, an ROI of $62 was generated!
Email marketing has been around for several years, but in today's market where consumers regularly block out promotional messages, it's proving to be a powerful and cost-effective way to 'cut through' and communicate directly with customers and promote sales opportunities. More compelling facts (as if you needed further convincing)...
- The Centre for Media Research predicts email marketing will be the most popular media for marketing spend in 2010
- Consumers who subscribed to email newsletters generated 34.25% more product sales according to Marketing Sherpa
- More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity, ahead of keyword search
Statistics show that image-based emails (HTML formatted) receive around 50% higher response rates than plain text emails. In addition, having an email render correctly in the recipients email client (Outlook, Gmail, Hotmail etc) is critical. Unfortunately fewer than 50% of user-created emails through systems such as Outlook render correctly.
There are two ways you can run your email marketing campaign:
- Purchase your own email marketing software, host it on your server and manage your mailing campaigns in-house.
- Outsource it to a marketing agency like Bold Horizon that can provide you with a full email marketing capability on a nominal fee basis.
Take advantage of this powerful and cost-effective marketing channel with a hosted email campaign from Bold Horizon. We'll design a custom HTML email template to suit your specific marketing needs and to support your brand identity (or several templates if required).
Once your templates have been created, you have complete control of your mailing campaign. Secure user login allows you to create your emails using your custom templates, manage your database of names and schedule multiple campaigns.
However, if you prefer not to manage your email marketing campaigns directly or don't feel confident writing the content, don't stress. We'll happily assist in developing content and managing the mailings on your behalf.
A primary objective of email marketing is to drive qualified traffic to landing pages on your website where you can continue to take the visitor down the conversion pathway.
Key features of our powerful and cost-effective EmailMarketer™ are:
- Import/export large email lists with any number of custom fields
- Unlimited follow-up autoresponder tasks
- Create custom mailing schedules to deliver emails according to pre-set dates
- Simple A/B split testing to optimise the performance of mailing campaigns
- Create custom forms for any mailing group, use custom fields, and custom design
- Group subscribers with their interests or mailing lists. Import and Export subscribers to any mailing groups
- Use variables to personalize emails and use custom fields
- Set double opt-in and opt-out confirmation (customisable)
- Create emails in text, html or "multi-part" (text and html) formats
- Test your email against SpamAssasin prior to sending
- Test for compliance against the most popular email programmes to ensure correct rendering
- Choose how to manage bounced emails: ignore, delete, move to specific category or ban
- Track mailing campaigns, click-throughs, and get detailed mailing reports.
The following graphic illustrates the extensive user insights that EmailMarketer™ analytics provides... no more marketing guesswork!
Like many countries around the world, New Zealand has laws restricting the sending of email messages to recipients that have not given permission to receive them. Unsolicited email, commonly referred to as spam, is illegal in New Zealand.
However there are instances where it is quite permissible to send out emails:
- If you have obtained permission via a double opt-in process (this is standard in our email system)
- If you have a bona fide and legitimate commercial relationship with the recipient
- Using opt-in mailing lists that haven been purchased or rented from list brokers
If you would like professional advice on developing your own email marketing programme, or maybe want to make your current programme more effective, give us a call on 0800 25 45 25.
