Funding your digital marketing programme
It's all very well talking about 'getting into' digital marketing and social media, but how are you going to pay for it?
Some very fortunate companies may be able to add to their existing marketing and promotional budget in order to include social media, but for most this is not a realistic option.
We believe that most companies (not all) should participate in some form of digital marketing and social media. Our approach would be to re-allocate a portion of your existing budget to this stream (take it away from your most poorly performing marketing vehicle). That way you don't have to find additional funding.
You may want to start off with a 'toe in the water' approach, building up your social media presence over a period of years. The following graphic illustrates how you could phase in your digital marketing activities over a period of time. It also projects the average adoption of digital marketing spend across the next few years, based on research undertaken by Forrester Research.
If you would like to talk to Bold Horizon about how you can spend your marketing budget more effectively, give us a call on 0800 25 45 25.