Tags: word of mouse

Sep 02

Online consumers are Cadbury's brand managers

Online Marketing, Brand Marketing, Social Networking Send feedback »
The story is old news now. Cadbury adds nasty palm oil to its much loved chocolates to save money. Consumers go ballistic and rage war in social media circles. Whittakers gets more positive free publicity than the GDP of a small African nation. Cadbury a… more »

Tags: brand strategy, cadbury, focus groups, market research, palm oil, social media, whittakers, word of mouse

Jul 10

Integrating TV advertising with online marketing

Online Marketing, Advertising 6 feedbacks »
I was talking today about the Whittakers comparative ad against Cadburys with an associate of mine, Murray Jeffrey (aka Mr Wolfe), a prominent TV commercial producer.We were talking about how traditional media advertising (TV in this case) with it's… more »

Tags: cadbury, comparative advertising, twitter, whittakers, word of mouse