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Waikato Times is about to launch a new monthly publication targeting small to medium sized business (SME) in the greater Waikato region.
Called 'THE BIZ', this full colour tabloid format publication will be distributed monthly with the regular Waikato Times paper. In addition, it will also be inserted into all business PO Boxes in Hamilton City. With an audited Waikato Times circulation of 41,219 and average readership of 109,000 (plus approx 4,500 boxes), THE BIZ is likely to become the favourite media vehicle for reaching local SME's.
Marketing blurb from their promotional material states, "...A typical issue of Waikato Times will reach 59% of business managers/executives, business proprietors or self employed people within Hamilton city." With a substantially extended reach over the incumbent, Waikato Business News, it will be interesting to see how this rivalry plays out over the coming months. Clearly THE BIZ has a huge distribution advantage over Waikato Business News, but we'll have to wait for edition 1 to see how the editorial content matches up.
The inaugural edition is due out on 28th September, with advertising bookings being taken right now. Feel free to contact Bold Horizon if you want to make bookings in THE BIZ.
3 comments
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§ Wayne Attwell® said on : 07/16/10 @ 09:05
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