Tags: unique value proposition

Sep 17

How Starbucks almost ran their business into the ground

Advertising, Brand Marketing Send feedback »
In an excellent post in Fortune, Kevin Maney talks about the 'almost' undoing of Starbucks in his new book Trade-Off: Why Some Things Catch On, and Others Don't (Broadway Books). In one of his comments he says,"After a decade of stupendous success, S… more »

Tags: brand essence, starbucks, unique value proposition

Sep 07

Is this the worst outdoor billboard ever?

Advertising, Brand Marketing 1 feedback »
What was Tony Kerapa of Harcourts Real Estate thinking when he crafted this billboard? It suggests to me that he's in the business of moving furniture. I know he's a real estate salesman but his billboard misses several key messages completely. Here are… more »

Tags: advertising, harcourts, outdoor billboards, real estate marketing, unique value proposition