brand marketing blog

Have you watched this outstanding example of comparative advertising by Whittakers?[video:youtube:cQuJTB0HmMU]Whilst comparative advertising is a well accepted marketing practice particularly in the United States, it is relatively uncommon in New Z… more »

Most small business operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package for 'corporates' and large companies.However, many would argue that branding is not that important for small b… more »