brand marketing blog

The introduction by Twitter of a geographic location feature into their platform has added some valuable social network marketing capability. One of the downsides of Twitter for local marketers is that you tend to develop a wide geographic following, whi… more »

Until recently, the uptake of Twitter amongst people 24 and younger has been rather muted. Statistics bear this out, as do my 16 year old daughter and 18 year old son who scoff at Twitter.But over the past six months since around May 2009 there has been… more »

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

I've been following the raffle for the million dollar home in Cambridge with some interest, not only because I'm fascinated with how social media can be used as a marketing tool, but I also know some of the good folk working on this worthy project. It's… more »

I suspect there are many of you out there that are finding the incredible information overload of social media is making your head hurt. I've been spending more and more time immersing myself in this intriguing world, learning from the leading edge onlin… more »

I was honoured to be invited by Nicola Boyes, Business Editor at the Waikato Times to write a marketing column for their new monthly business publication, THE BIZ. The inaugaural issue was published in September. Here is the transcript of my column, titl… more »

It amazes me when I get alerted about someone that has started to follow me on Twitter; I visit their profile to find they have 800 followers, are following 900 Twits, and have only tweeted 5 times. Something seems wrong here.There appears to be an u… more »

Yeah, I really believe we're morphing into web 3.0 right now. That's just my opinion, but let's look at the trends...Web 1.0 We created our web presence through websites, giving us a 'shop window' to the world. This presence was static, isolated an… more »

The previous post talked about tools to help you keep track of your online reputation. Another interesting aspect is to understand how much influence and impact you, your company or brand are having within the Twittosphere. There is a novel new socia… more »

Now that we're all blogging, tweeting and facebooking, our online contributions are out there for all to see, circulate, discuss and comment on. If you're networking online and building a tribe or community of followers, it's important to see how you, yo… more »