Twitter Geolocation Feature Aids Social Network Marketing

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Mar 04

Twitter geolocation feature aids social network marketing

Online Marketing, Social Networking Add comments

The introduction by Twitter of a geographic location feature into their platform has added some valuable social network marketing capability. One of the downsides of Twitter for local marketers is that you tend to develop a wide geographic following, which can be a blessing or a curse.

It’s great if you’re looking for global reach but for most organisations participating in social networking, the extended reach is wasted. What most of us want is to connect and interact with local organisations that could potentially make use of our services or buy our products.

At a macro level, the Twitter geolocation feature is part of the natural course of refining and targeting our markets that will continue to develop across all social media platforms. There’s no black magic here – it’s just basic marketing 101. Define your target market and forget about the rest.

Unfortunately, a lot of marketers (even those well versed in marketing 101) seem to lose sight of the basics of strategy when operating online. The fundamentals are not all that different, it’s just a new platform. It’s the same as when we moved from radio advertising to television and from letters to email.

Tags: social network marketing, social networking, television, twitter

2 comments

§ Philippine Outsourcing said on : 03/08/10 @ 14:29

I would have to agree with you when you pointed out that Twitter's new feature could either be a blessing or a curse. Defining your target market is a vital factor in any business out there. But with the use of such social networking sites that have a lot of following in a global scale, it's hard to do that. We have to be specific as to who are we really catering to in order to achieve our goal.
§ Mac SEO Tips said on : 07/11/11 @ 10:57

I'm glad to hear Twitter is addressing this. The search engines largely only use Geo Location info provided on-page or in geo Meta tags as 'hints' and not explicit directives to help site owners target accurately.

As a primary US affiliate - International traffic doesn't help keep my face fed. But my SEO optimizing and backlink skills keep casting an ever-wider net.

However, for those participating in the Social Media sphere: Well crafted profile info and 'About Me' and Bio content can help if you include Region, City, State, Country info in it.