Tags: tobacco marketing

Aug 07

Advertising campaigns based on fear are ineffective

Online Marketing, Advertising Send feedback »
Many advertising campaigns based on a message of fear are ineffective. My anecdotal observation of the road safety campaigns run in New Zealand is that TV viewers watch the ads a few times and then tend to switch channels when they repeat. These unpleasa… more »

Tags: advertising agencies, advertising campaigns, new media, social network marketing, tobacco marketing