Television Advertising Suffers At The Hands Of Online Marketing

« Twitter geolocation feature aids social network marketing

Kids are taking to Twitter like birds to seed »

Feb 25

Television advertising suffers at the hands of online marketing

Online Marketing, Advertising Add comments

Despite the positive spin that traditional media owners have tried to put on the state of offline advertising, the facts are stacking up that tell a different and depressing story for them.

An article in today’s NZ Herald reports that all Television NZ programmes will be up for constant review as the state broadcaster faces tighter budgets and falling advertising revenue.

Figures released yesterday show TVNZ's profit halved to $8.9 million in the six months to December, compared with the $18.3 million of the previous year. Total operating revenue fell 16.6% to $186.9 million.

Revenue from advertising was $152 million, a fall of $22 million or 12.7% on the previous year. TVNZ states that website-driven revenue is important for the broadcaster's future, with online advertising revenues up 174% from the previous year.

This mirrors the worldwide trend in the shift to online as a major player in the fight for advertiser’s dollars. Whilst online advertising is still a relatively small segment compared to traditional media, its rampant growth would indicate that it’s only a matter of when, not if it overtakes offline advertising.

One of the big plusses of online advertising and marketing is that it’s so objectively measurable, and without having to rely on questionable focus groups and expensive research reports.

With a bit of time, energy and skill, any online advertiser can track virtually every interaction that their message has with the target market, allowing for more realistic campaign performance evaluation.

Tags: online marketing, television advertising

2 comments

§ Top Online Internet Marketing Techniques said on : 02/25/10 @ 18:29

Almost every information is being provided in the internet today. People assumes that they can get the information of a certain product they desire through the internet. The advantage of online marketing is that it enables to advertise to specific costumers. Will online marketing overtakes television advertising? It's not a matter of "if" it's a matter of "when" ...
§ Philippine Outsourcing said on : 03/08/10 @ 15:08

It's no surprise that online advertising is slowly gaining its popularity mainly due to the fact that more people now are using the web. Social networking sites, online newspapers and magazines, Youtube --- these are only few of the examples as to why a lot of people are more into the internet rather than the other types of medium. People could even watch a show online.