brand marketing blog

Despite the positive spin that traditional media owners have tried to put on the state of offline advertising, the facts are stacking up that tell a different and depressing story for them. An article in today’s NZ Herald reports that all Television NZ… more »

Having watched a few days of TV here in South Africa, it made me realise just how boring and bad television advertising is in New Zealand. I mean, just about every 2nd ad on NZ TV is a retail ad promoting some form of 40% or 50% sale. They are crass… more »