brand marketing blog

Puma Sportswear reportedly pays world champion sprinter Usain Bolt around US$1,5m each year in endorsement fees to wear their range of running shoes. The company claims that the resulting sales this year alone from his involvement is around US$358m. Now you don't have to be an accountant to figure out that this is seriously good value for marketing money.

On the negative side of sports endorsements, Tiger Woods' involvement with the Buick brand has not done any good for General Motors. In the eight years of the Tiger, Buick sales fell from 404,612 in the year 2000 to 137,197 last year, a decline of 66 percent. Who knows exactly how much they pay Tiger, but you've got to believe it's big bucks.

Click here for the full Usain Bolt story.