brand marketing blog

The great news is that Wellington Airport in their infinite wisdom has decided to back down on their outrageous plan to build a monstrosity WELLYWOOD sign near the airport. The facts of the matter have been well publicised so I won’t rehash that in thi… more »

  The Great Debate around the proposed WELLYWOOD sign is in full swing and who will win is anyone’s guess. One thing that is certain is the role that social media is playing in this theatre production of The Good, the Bad and the Ugly. Within the pas… more »

  There are undeniably strong signs that information consumption habits are changing irreversibly, particularly evidenced by the plummeting revenues of newspapers, magazines and printed classifieds. In fact over the past ten year’s newspaper classified… more »

FaceBook has just announced two quite major changes or upgrades to their platform and advertising portfolio which has serious consequences to online marketers and web property owners.SPONSORED STORIESIn addition to being able to promote fan pages via CPC… more »

I read an interesting blog on the pros and cons of social media marketing by Matt Ambrose of SocialMediaToday, where he presented some interesting information from a recent survey by PC security specialist McAfee. Out of this research came some key thoug… more »

It’s been interesting following the local body electioneering as an apolitical observer. In the early stages of the campaigns here in the Waikato, a handful of candidates set up social media profiles, working them pretty hard. At that stage, much of the… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

Guest post by Andrew Beaven - Web developer and FaceBook guru at Bold HorizonRecently, we've been doing quite a bit of research into how you can integrate FaceBook into your existing website. Facebook provides extensions or social plugins, which can be… more »

Guest blog by Jason Dawson, Association of Local Government Information ManagementWe all know that social media has changed the way in which we work, do business and socialise.  But has your local city, district or regional council embraced social media?… more »

The latest “CEO on TV” escapade sees Paul Reynolds, CEO of Telecom NZ begging New Zealand to give his once-mighty monopoly a 2nd chance (referring to the oft-broke XT mobile network). It reminds of the TV advert that Cadbury aired last year, when their C… more »