brand marketing blog

Guest blog by Jason Dawson, Association of Local Government Information ManagementWe all know that social media has changed the way in which we work, do business and socialise.  But has your local city, district or regional council embraced social media?… more »

The latest “CEO on TV” escapade sees Paul Reynolds, CEO of Telecom NZ begging New Zealand to give his once-mighty monopoly a 2nd chance (referring to the oft-broke XT mobile network). It reminds of the TV advert that Cadbury aired last year, when their C… more »

I’ve been watching the growing furore about BP and their oil spill on some of the social media sites and it’s interesting to see how the consumer call for boycotts are creating a groundswell of popular support. At this stage there are several FaceBook an… more »

The value of regular blog posting, and as a result, fresh content being generated for your site cannot be overemphasized. The past weeks have been really hectic at Bold Horizon and I just have not been able to devote adequate time to my usual 2-3 posts e… more »

Guest post by Hariet Waffenschmidt - International E-Marketing Manager at the University of Waikato I feel that video as a online marketing tactic is hugely underutilised in New Zealand mostly because there is the perception out there that producing vi… more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

  If you haven’t heard of Foursquare, it’s a new application for iPhones and mobile web devices. It’s an exciting digital marketing opportunity for local small businesses to engage with potential customers that are within close proximity to their store… more »

The introduction by Twitter of a geographic location feature into their platform has added some valuable social network marketing capability. One of the downsides of Twitter for local marketers is that you tend to develop a wide geographic following, whi… more »

Until recently, the uptake of Twitter amongst people 24 and younger has been rather muted. Statistics bear this out, as do my 16 year old daughter and 18 year old son who scoff at Twitter.But over the past six months since around May 2009 there has been… more »

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »