brand marketing blog

The introduction by Twitter of a geographic location feature into their platform has added some valuable social network marketing capability. One of the downsides of Twitter for local marketers is that you tend to develop a wide geographic following, whi… more »

I've been following the raffle for the million dollar home in Cambridge with some interest, not only because I'm fascinated with how social media can be used as a marketing tool, but I also know some of the good folk working on this worthy project. It's… more »

I suspect there are many of you out there that are finding the incredible information overload of social media is making your head hurt. I've been spending more and more time immersing myself in this intriguing world, learning from the leading edge onlin… more »

If you're 'old school' and still hanging onto the ways of the past (or last year even), you'd better wake up and smell the roses.The world as we know it today is changing at a pace never before seen in the entire history of mankind. Every facet of ou… more »

For some 'old school' marketers, the thought if having to relinquish their love of traditional media (TV, press, magazines, radio etc) is like asking Linus to throw away his blanket. They are oblivious, or turn a blind eye to the diminishing efficacy of… more »

There is just so much going on at the moment in the social and online networking space that it's a bit daunting to say the least. There are anecdotal stories about businesses that have experienced success to some degree or another using FaceBook, Twi… more »