brand marketing blog

The introduction by Twitter of a geographic location feature into their platform has added some valuable social network marketing capability. One of the downsides of Twitter for local marketers is that you tend to develop a wide geographic following, whi… more »

Marketing through social networks is generating so much information and commentary that it’s mind-numbing. The problem is that most social media participants are focused on telling, but no-one seems to be listening. Perhaps they are online just to be par… more »

Many advertising campaigns based on a message of fear are ineffective. My anecdotal observation of the road safety campaigns run in New Zealand is that TV viewers watch the ads a few times and then tend to switch channels when they repeat. These unpleasa… more »