brand marketing blog

The value of regular blog posting, and as a result, fresh content being generated for your site cannot be overemphasized. The past weeks have been really hectic at Bold Horizon and I just have not been able to devote adequate time to my usual 2-3 posts e… more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

It's time to wake up folks. If your website is still designed to fit a 800 x 600 screen and has a style sheet that is only as long as your tooth, your online marketing strategy (if any) is i… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

2009 has been a rollercoaster ride for marketers that are involved in web 2.0 and social media integration. What amazes me is just how compressed and fast-moving the product lifecycle in this space has become.Many traditional marketing media have taken m… more »

I've been following the raffle for the million dollar home in Cambridge with some interest, not only because I'm fascinated with how social media can be used as a marketing tool, but I also know some of the good folk working on this worthy project. It's… more »

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »

I've always been a firm believer that an effective organic search engine optimization programme, driven by a targeted keyword strategy is the foundation of any successful online marketing programme. Perhaps it's because I was practicing organic search… more »

I suspect there are many of you out there that are finding the incredible information overload of social media is making your head hurt. I've been spending more and more time immersing myself in this intriguing world, learning from the leading edge onlin… more »

With the explosive growth of social media and keyword search, there is no question that it has, and will continue to become, an essential element in the marketing mix. Marketing consultants have to get their heads around social media and keyword searc… more »