Tags: seth godin

Jun 03

Social media pressure stymies WELLYWOOD sign

Brand Marketing, Social Networking Send feedback »
The great news is that Wellington Airport in their infinite wisdom has decided to back down on their outrageous plan to build a monstrosity WELLYWOOD sign near the airport. The facts of the matter have been well publicised so I won’t rehash that in thi… more »

Tags: brand marketing, seth godin, social media, steve fitzgerald, wellington airport, wellywood

Aug 25

Permission versus Interruption Marketing - What's the difference?

Online Marketing, Advertising, Brand Marketing, Search Engine Optimisation, Search Engine Marketing, Social Networking 4 feedbacks »
Does anyone ever experience these?1) You're watching your favourite TV show, the ads come on, you rush off to make a sandwich.2) You're driving down the motorway, a 3m x 6m billboard plastered with commercial messaging catches your eye and unwanted… more »

Tags: adveritsing, billboards, david ogilvie, opt in, permission marketing, search engine optimisation, seth godin

Jul 21

Viral & social network marketing takes effort

Online Marketing, Advertising 2 feedbacks »
In a previous post titled "The demise of traditional advertising" I talked about how the new marketing model is generally cheaper than traditional advertising. I did however add a caveat that it requires a lot more energy and commitment to execute on an… more »

Tags: seth godin