brand marketing blog

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

Google PageRank is one of the most contentious issues right now in the world of search engine optimization. For a long time it has been considered the most powerful indicator of how well your website might perform in searches, but according to Google thi… more »

It's really tempting and easy to use your blog as a 'soap box' to get things off your chest. But before you rant off about something, think about whether it is related to the overall theme and subject matter that your blog represents. In order to cre… more »

Your blog can be a powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results..Don’t waste all your blog energy simply writing about a topic – build the content around a particular keyword that you want to… more »

Most online marketers that actually take the time to analyse their visitor statistics, get excited when they see traffic volumes increasing (don’t we all?). The thing about raw traffic is that it doesn't necessarily drive targeted sales leads. Generating… more »

A couple of years back it was just about good enough to carry out decent 'on-page' optimisation of your website in order to get a good ranking in Google SERPS (search engine results page). These 'on-page' optimisation techniques included the usual su… more »

Most websites that employ search engine optimisation (SEO) techniques usually have the main content pages targeting primary keywords or keyphrases. It's widely accepted that niche or longtail keyphrases can generate excellent Google SERP results. The pro… more »