brand marketing blog

Most online marketers that actually take the time to analyse their visitor statistics, get excited when they see traffic volumes increasing (don’t we all?). The thing about raw traffic is that it doesn't necessarily drive targeted sales leads. Generating… more »

We held our first Google SEO (Search Engine Optimization) workshop last night at the Innovation Park, Hamilton. Of course I'm so passionate about SEO and online digital marketing that I expect everyone else to share my feelings. Well I wasn't disappo… more »

A couple of years back it was just about good enough to carry out decent 'on-page' optimisation of your website in order to get a good ranking in Google SERPS (search engine results page). These 'on-page' optimisation techniques included the usual su… more »

There are some important points that you should bear in mind as you wait eagerly for your new website to appear in Google.GOOGLE SUBMISSIONAfter submitting your new website to Google for indexing and inclusion in their database it may take several… more »

Most websites that employ search engine optimisation (SEO) techniques usually have the main content pages targeting primary keywords or keyphrases. It's widely accepted that niche or longtail keyphrases can generate excellent Google SERP results. The pro… more »

I quite often make mention in my blog of Search Engine Optimisation or SEO as it's also known. I wondered how many followers understand what SEO is, so I thought I'd post a brief explanation of the key elements.The purpose of search engine optimisati… more »

One of the great things about search engine optimisation (SEO) is that no matter where in the world you operate, there are a set of constants at work that are unparalleled anywhere else in the discipline of marketing.Google is the predominant search… more »