brand marketing blog

As with most SEO practitioners, I’ve frequently advocated the use of article marketing as a means of generating keyword targeted content with the potential for good backlinks. Until recently this has been the case, but Google has now thrown down the gaun… more »

No matter how much we tell/advise folk that success in search engine optimisation, and being found high up in Google search takes time, it never really sinks in. Our own experience has cemented the truth of this in our minds.  We’ve been working consiste… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

If you aren’t currently working on an organic search engine optimisation programme for your website, then you’re going to miss out on lots of qualified sales leads. A case in point…our own website www.boldhorizon.co.nz has been optimised quite extensivel… more »

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

Guest post by Hariet Waffenschmidt - International E-Marketing Manager at the University of Waikato I feel that video as a online marketing tactic is hugely underutilised in New Zealand mostly because there is the perception out there that producing vi… more »

Matt Cutts of Google recently confirmation by that the search giant is using the loading speed of web pages as a factor in their ranking algorithm. Their argument is that a fast loading site is a prerequisite to a positive visitor experience, therefore i… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

I've always been a firm believer that an effective organic search engine optimization programme, driven by a targeted keyword strategy is the foundation of any successful online marketing programme. Perhaps it's because I was practicing organic search… more »