brand marketing blog

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

Guest post by Hariet Waffenschmidt - International E-Marketing Manager at the University of Waikato I feel that video as a online marketing tactic is hugely underutilised in New Zealand mostly because there is the perception out there that producing vi… more »

Matt Cutts of Google recently confirmation by that the search giant is using the loading speed of web pages as a factor in their ranking algorithm. Their argument is that a fast loading site is a prerequisite to a positive visitor experience, therefore i… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

I've always been a firm believer that an effective organic search engine optimization programme, driven by a targeted keyword strategy is the foundation of any successful online marketing programme. Perhaps it's because I was practicing organic search… more »

With the explosive growth of social media and keyword search, there is no question that it has, and will continue to become, an essential element in the marketing mix. Marketing consultants have to get their heads around social media and keyword searc… more »

Your blog can be a powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results..Don’t waste all your blog energy simply writing about a topic – build the content around a particular keyword that you want to… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »