brand marketing blog

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and bl… more »

Are you an avid blogger in the brand marketing or social media space? If you have something constructive, interesting and informative to contribute, then we’d be keen to publish your work in a guest post. The essence of our blog is around brand marketi… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

With the explosive growth of social media and keyword search, there is no question that it has, and will continue to become, an essential element in the marketing mix. Marketing consultants have to get their heads around social media and keyword searc… more »

It's really tempting and easy to use your blog as a 'soap box' to get things off your chest. But before you rant off about something, think about whether it is related to the overall theme and subject matter that your blog represents. In order to cre… more »

Your blog can be a powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results..Don’t waste all your blog energy simply writing about a topic – build the content around a particular keyword that you want to… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »