brand marketing blog

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and bl… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »

Most online marketers that actually take the time to analyse their visitor statistics, get excited when they see traffic volumes increasing (don’t we all?). The thing about raw traffic is that it doesn't necessarily drive targeted sales leads. Generating… more »

One of the great things about search engine optimisation (SEO) is that no matter where in the world you operate, there are a set of constants at work that are unparalleled anywhere else in the discipline of marketing.Google is the predominant search… more »

I get a lot of calls from companies frustrated that their websites aren't appearing in the top Google search results (SERPS). There are usually some very good reasons for this, mainly that their targetted pages are not designed, written or optimised to p… more »

It may seem a no-brainer that all businesses should have a website. After all, everyone else has one so you'd better have one too. If that's your logic then don't waste your money on building a website. Before you jump into commissioning a website de… more »

Microsoft's new Bing search engine has just been launched with a reputed promo budget around US$100 million. There's a lot of user testing going on and the jury's still out (unlike in the Bain case) as to how it stacks up against the search engine standa… more »