Taking Taglines From The Sublime To The Ridiculous

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Jul 23

Taking taglines from the sublime to the ridiculous

Some companies try hard to be more than they really are. There is nothing wrong with a bit of embellishment to make yourself sound professional, but let's call a spade, a spade (or should that be "call a taxi, a taxi"?).

Take a look at this gem that I saw yesterday in London Street...

Can anyone explain to me what a "Commuter Solution Specialist" does? Are taxi drivers now to be referred to as "Commuter Solution Integrators"? After all, they do integrate vehicle and passenger, but somehow "Cabby" sounds just fine to me.

Tags: brand strategy

5 comments

§ Carole said on : 07/23/10 @ 17:24
Maybe they could provide a "commuter solution" when I've only got $10 for a fare from Hamilton Central to Flagstaff - instead of the usual $40?

And I don't mean stopping past the ATM machine while the meter is running ...
§ Vicki said on : 07/23/10 @ 20:43

Part of me admires them for the effort they must have taken to get to that point. At least they bothered. If they were in Wellington, taking all the pinstripes from boardroom to boardroom, I could understand it, at least in theory. But....Hamilton...perhaps not. I guess it comes back to that all important factor of knowing your audience.
§ Jeff Ogden said on : 09/09/10 @ 13:29

Your sign comment points out the importance of branding. Good brands stand for something. They are simple to understand. Your example is bad branding.

Congratulations on being named a top B2B marketing blog. That’s quite an honor. I’m pleased to share the news that Fearless Competitor was also named to that great list. It’s nice to meet you.

Jeff Ogden, the Fearless Competitor
Find New Customers
http://www.findnewcustomers.com
§ Wayne Attwell® said on : 11/29/10 @ 12:28
Exactly. Just tell it like it is. Too much PC stuff these days. Fortunately advertising does seem to be 'softening' a bit, and adopting a more human face. Although bank advertising is starting to push it over the edge into nausea land now.
§ Wayne Attwell® said on : 12/01/10 @ 09:30
How outrageous is the latest ASB Bank ad campaign for IVF treatment. If i ever wanted to fall pregnant, the last person on earth I'd call is my bank manager. What a crock of sh#t. I absolutely detested the 'Goldstein campaign', but TBH I'd rather he came back to New Zealand. At least he was relevant to banking.