brand marketing blog

Every salesperson has faced this objection at some stage of their career. As a young Xerox photocopier sales rep back in the early 80's I would hear this on almost every sales call. Unfortunately, neither my sales manager nor the pricing manager seemed t… more »

The gut instinct of business owners in a recession is to cut costs wherever possible. And where better to reduce overheads than to sacrifice the advertising or marketing budget.The visionary marketer sees this reduced marketing spend as a golden oppo… more »