brand marketing blog

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »

Have you ever wondered how the petrol industry conjured up their unique way of presenting fuel prices to the unsuspecting motorist? I mean, has anyone ever owned 0.9 cents? I certainly have never had a coin with the top lopped off so that it can be worth… more »

Every salesperson has faced this objection at some stage of their career. As a young Xerox photocopier sales rep back in the early 80's I would hear this on almost every sales call. Unfortunately, neither my sales manager nor the pricing manager seemed t… more »