Tags: pay per click

Jul 20

Does intent make Google AdWords more effective than organic search listings?

Online Marketing, Search Engine Optimisation, Search Engine Marketing 2 feedbacks »
Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

Tags: adwords, pay per click, search engine marketing, serp