Tags: palm oil

Mar 26

Nestle fails to learn from Cadbury's brand strategy debacle

Online Marketing 1 feedback »
Dumb, and then dumber. That's the only was I can describe Nestle's clumsy and heavy-handed tactics in dealing with their latest faux paux. First they are at loggerheads with Greenpeace about the 'sustainability' of their palm oil supply, and now they… more »

Tags: brand strategy, cadbury, nestle, palm oil, whittakers

Sep 02

Online consumers are Cadbury's brand managers

Online Marketing, Brand Marketing, Social Networking Send feedback »
The story is old news now. Cadbury adds nasty palm oil to its much loved chocolates to save money. Consumers go ballistic and rage war in social media circles. Whittakers gets more positive free publicity than the GDP of a small African nation. Cadbury a… more »

Tags: brand strategy, cadbury, focus groups, market research, palm oil, social media, whittakers, word of mouse