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Aug
19
Check out this massive outdoor billboard alongside one of the busiest motorways in Johannesburg.
It's about the size of six standard billboards and consists of two separate panels to catch traffic from both directions. Interestingly, it's built onto the rear of a 4-storey building! I noticed another building under construction that also had two massive billboards as the back wall.
Looks like a smart way to pay the rent and outgoings! Pity it's such a blight on the landscape, but the resource consent requirements in South Africa seem to be non-existent.
3 comments
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§ Grant
said on : 09/21/09 @ 20:02
Yep, until the Metros do their 6-monthly clean up and issue the fines... -
§ Paul said on : 04/23/10 @ 14:41
It is massive! Hope it doesnt cause traffic. -
§ Improve Your Business with Outdoor Banner Advertising said on : 09/10/10 @ 21:15
There are various reasons behind the popularity of mobile billboards trucks as they can be parked on numerous streets and highway which in turn provides higher visibility to over thousands of people a day. Moreover, this medium is also very cost effective as compared to other forms of advertising. Normally they achieve 85% reach and 20 times frequency.
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