brand marketing blog

We held our first Google SEO (Search Engine Optimization) workshop last night at the Innovation Park, Hamilton.

Of course I'm so passionate about SEO and online digital marketing that I expect everyone else to share my feelings. Well I wasn't disappointed! The folks that attended were from typical Kiwi companies and are not necessarily playing in the online space in any big way.

What they all shared in common was an appreciation that organic search through Google has become an important part of any marketing and lead generation programme, and something that you just can't afford to ignore.

We worked through Google's strategy of 'organising the world's information' in order to understand the environment were playing in and what Google's groundrules for indexing and SEO are.

We also looked at a bunch of real-life examples of SEO, focusing on 'On-Page' optimization activities. We finished off with a practical demonstration of keyword research, creating Meta tags and lots of valuable tips on generating wickedly effective page content (just me exaggerating!).

Judging by comments on the feedback forms, everyone felt it was valuable and are hopefully optimizing away on their websites like crazy today! Other than Firefox crashing during the session, I really enjoyed it too.

Our next workshop will be held in February next year, so if you're interested you can register here.