brand marketing blog

For those traditional advertising executives and ad agencies that might risk talking down the importance of Google AdWords as a credible advertising medium, wait till they read the stats of the top 10 paid search advertisers in America from October to De… more »

  There are undeniably strong signs that information consumption habits are changing irreversibly, particularly evidenced by the plummeting revenues of newspapers, magazines and printed classifieds. In fact over the past ten year’s newspaper classified… more »

As with most SEO practitioners, I’ve frequently advocated the use of article marketing as a means of generating keyword targeted content with the potential for good backlinks. Until recently this has been the case, but Google has now thrown down the gaun… more »

It's easy to preach about how to blog effectively, but sometimes it's not as easy to stick to your own rules. I have recently been unwittingly sucked into the abyss of non-blogging. After a long period of sustained regular blogging I fell off the pace… more »

It’s interesting when you put the new Wintec logo alongside that of another iconic Hamilton organisation, NDA Engineering. Both share an eerily similar molecule icon as a distinctive part of their branding and identity. It’s not that the molecule device… more »

I read an interesting blog on the pros and cons of social media marketing by Matt Ambrose of SocialMediaToday, where he presented some interesting information from a recent survey by PC security specialist McAfee. Out of this research came some key thoug… more »

It’s been interesting following the local body electioneering as an apolitical observer. In the early stages of the campaigns here in the Waikato, a handful of candidates set up social media profiles, working them pretty hard. At that stage, much of the… more »

No matter how much we tell/advise folk that success in search engine optimisation, and being found high up in Google search takes time, it never really sinks in. Our own experience has cemented the truth of this in our minds.  We’ve been working consiste… more »

I was kindly invited by our client, Hamilton & Waikato Regional Tourism to attend the regional tourism update yesterday. There was some really interesting data presented by Mischa Mannix of Tourism NZ regarding international trends towards New Zealan… more »

If you aren’t currently working on an organic search engine optimisation programme for your website, then you’re going to miss out on lots of qualified sales leads. A case in point…our own website www.boldhorizon.co.nz has been optimised quite extensivel… more »