brand marketing blog

Google’s Pay Per Click AdWords are generally seen as the poor cousin compared to achieving a good organic result listing in the SERP (i.e. Page 1). On the face of it that may seem to be the case, but I think there is a bit more to it when you dig deeper. more »

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

Independent Hamilton brand marketing agency Bold Horizon, has been announced as the new sponsor of the National Contemporary Art Award, hosted annually by Waikato Museum. The award, which has become renowned for the challenging and often thought provokin… more »

The latest “CEO on TV” escapade sees Paul Reynolds, CEO of Telecom NZ begging New Zealand to give his once-mighty monopoly a 2nd chance (referring to the oft-broke XT mobile network). It reminds of the TV advert that Cadbury aired last year, when their C… more »

Guest post by Bron Taplin - Graphic Designer I tend to fall in love with particular brands; and remain a loyal, if not fanatic fan. The brands I most admire are those that have set themselves apart on quality, innovation and most importantly for me prese… more »

Guest post by Hariet Waffenschmidt - International E-Marketing Manager at the University of Waikato I feel that video as a online marketing tactic is hugely underutilised in New Zealand mostly because there is the perception out there that producing vi… more »

According to online research data recently published by HubSpot, the quantity of indexed pages on a website has a direct correlation with the volume of sales leads. more »

Matt Cutts of Google recently confirmation by that the search giant is using the loading speed of web pages as a factor in their ranking algorithm. Their argument is that a fast loading site is a prerequisite to a positive visitor experience, therefore i… more »

Dumb, and then dumber. That's the only was I can describe Nestle's clumsy and heavy-handed tactics in dealing with their latest faux paux. First they are at loggerheads with Greenpeace about the 'sustainability' of their palm oil supply, and now they… more »

  Google has announced that it plans to develop a browser plug-in that allows individual web visitors to ‘opt-out’ of being tracked via Google Analytics. They cite privacy concerns as a key reason, but with tracking generally up to localised city and I… more »