Tags: online strategy

Feb 15

Movies and the value of effective marketing strategy

Online Marketing, Advertising, Brand Marketing, Social Networking 2 feedbacks »
Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

Tags: facebook, marketing mix, marketing strategy, online strategy, twitter

Jan 29

The essence of exceptional web design

Online Marketing 5 feedbacks »
It's time to wake up folks. If your website is still designed to fit a 800 x 600 screen and has a style sheet that is only as long as your tooth, your online marketing strategy (if any) is i… more »

Tags: online strategy, social media, web 2.0, web developer, web strategy, website design

Oct 15

Traffic from organic search engine optimisation is better than 'paid-for' PPC

Online Marketing, Search Engine Optimisation, Search Engine Marketing Send feedback »
The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

Tags: digital marketing, google, online marketing, online strategy, organic search engine optimization, search engine marketing