brand marketing blog

This is my November marketing article from The Biz, Waikato Times' monthly business publication. I hope you enjoy it.The world of marketing is changing at breakneck speed.  Historically, marketers have had control of the presentation, position and percep… more »

Now that we're all blogging, tweeting and facebooking, our online contributions are out there for all to see, circulate, discuss and comment on. If you're networking online and building a tribe or community of followers, it's important to see how you, yo… more »