brand marketing blog

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

Guest post by Hariet Waffenschmidt - International E-Marketing Manager at the University of Waikato I feel that video as a online marketing tactic is hugely underutilised in New Zealand mostly because there is the perception out there that producing vi… more »

Despite the positive spin that traditional media owners have tried to put on the state of offline advertising, the facts are stacking up that tell a different and depressing story for them. An article in today’s NZ Herald reports that all Television NZ… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

A recent survey conducted by Bellwether discovered that more than 25% of UK companies are continuing to reduce their marketing spend. Check out this graph...Whilst the continued reduction in traditional media spend is not surprising, what really… more »

A lot of folks out there use these terms quite interchangeably, but in reality they are two different concepts. e-Commerce is really about the commercial transaction that you conduct when you purchase or order a product over the internet. It may incl… more »