brand marketing blog

With the exponential speed at which new online media options are developing, the advertising and marketing world are scrambling to get to grips with how best to use the exciting new social media and online networking tools.

If you follow marketing and social media marketing blogs you quickly realise that the new online networking services such as FaceBook, Twitter, Blogging, YouTube etc can be valuable components of a marketing and media strategy.

Some interesting successes are appearing but right now it's still a bit of a journey of discovery for all of us. Compare this to traditional media - print, press, magazines, TV, radio etc where we have had decades to learn, understand and leverage these vehicles. There are traditional media experts everywhere.

The speed of the developing online new media space is staggering and is not likely to slow down. Unfortunately we simply don't have the luxury of time to get to grips with it. Those marketers that are the early pioneers and learn how to effectively harness new media vehicles for commercial ROI will be the winners.

If you're still hanging onto your traditional media arsenal and aren't actively researching, participating in and experimenting with these new vehicles, you're destined for extinction.