brand marketing blog

Online marketing allows the marketer an unprecedented insight into the dynamics of their users and prospects. Traditional media channels simply cannot provide anything like the objective intelligence provided by online tools. Virtually every online pla… more »

This is my November marketing article from The Biz, Waikato Times' monthly business publication. I hope you enjoy it.The world of marketing is changing at breakneck speed.  Historically, marketers have had control of the presentation, position and percep… more »

Many advertising campaigns based on a message of fear are ineffective. My anecdotal observation of the road safety campaigns run in New Zealand is that TV viewers watch the ads a few times and then tend to switch channels when they repeat. These unpleasa… more »

With the exponential speed at which new online media options are developing, the advertising and marketing world are scrambling to get to grips with how best to use the exciting new social media and online networking tools. If you follow marketing an… more »