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Independent Hamilton brand marketing agency Bold Horizon, has been announced as the new sponsor of the National Contemporary Art Award, hosted annually by Waikato Museum.

The award, which has become renowned for the challenging and often thought provoking entries it attracts, will now be known as the Bold Horizon National Contemporary Art Award, and continues to boast a prize of $15,000 for the winner.

"Our brand philosophy and tagline is 'we see what others don't', which has a close fit with the contemporary art award, where artworks often challenge people to look beyond their own perceptions and to see things from a fresh and alternate perspective", said Bold Horizon CEO, Wayne Attwell. 

Waikato Museum director, Kate Vusoniwailala said that the announcement of the new sponsor marked the beginning of a new chapter for the award. "We are delighted to welcome Bold Horizon as the new sponsor. They are an ideal partner as their values are closely aligned with the values of the award; innovative, forward-thinking and pushing the boundaries", she said.

Being involved as the major sponsor of a creative award that is already a leading event on the country's art calendar is timely, as Bold Horizon continues to extend its own presence beyond the Waikato and into other regions. 

"Bold Horizon will be working alongside the Museum team to develop a promotional campaign strategy and graphic material", said Mr. Attwell. "Our online expertise will be put to good use as we help Waikato Museum develop an online presence for the award, which is expected to extend the geographic reach to include a wider international audience", he added.

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