brand marketing blog

Back in May last year I blogged about how smart marketers that increase their spend during recessions get big paybacks during the upturn. There was an interesting article in Stop Press yesterday Titled 'Marcomms Sector Continues to Shiver in Economic C… more »

Imagine you're a woman and you see a handsome man at a party. You go up to him and say, "I’m fantastic in bed." That's Direct Marketing. You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing a… more »