brand marketing blog

Guest post by Maria Carlton www.mariacarlton.com You can learn a lot from the movies. I don’t just mean that some are full of educational material about history or world events, I’m talking about how they are marketed. Let’s say a new Peter Jack… more »

It amazes me that after the debacle of Cadbury reducing the size of their Dairy Milk slabs and the ensuing consumer outcry in social media circles, that Tip Top can consider pulling a similar stunt.In brief, Tip Top has reduced the size of the tubs of ce… more »

For some 'old school' marketers, the thought if having to relinquish their love of traditional media (TV, press, magazines, radio etc) is like asking Linus to throw away his blanket. They are oblivious, or turn a blind eye to the diminishing efficacy of… more »