brand marketing blog

Renowned brand marketer Al Ries, penned an excellent article today on his blog entitled 'The Obama Marketing Lesson'. In the post Ries postulates how Barack Obama used a superior brand positioning strategy to beat Hilary Clinton and John McCain in la… more »

Having watched a few days of TV here in South Africa, it made me realise just how boring and bad television advertising is in New Zealand. I mean, just about every 2nd ad on NZ TV is a retail ad promoting some form of 40% or 50% sale. They are crass… more »