Tags: loyalty schemes

Sep 18

Will a consumer backlash punish Wild Bean?

Online Marketing, Brand Marketing, Social Networking Send feedback »
Kudos to Wild Bean Cafe for launching their cool new keyring tag loyalty scheme and getting the jump on Starbucks, but the've sort of duped their loyal followers (not me actually - I'm a Rocket coffee fan). Their original loyalty card gave you a free… more »

Tags: cadbury, coffee cards, consumer backlash, loyalty schemes, social media, whittakers, wild bean

Sep 15

Wild Bean Cafe grinds Starbucks in coffee loyalty card wars

Advertising, Brand Marketing 5 feedbacks »
Wild Bean has taken a big leap ahead of Starbucks with the recent launch of their upgraded coffee loyalty scheme. Whilst Starbucks is years behind the New Zealand coffee market having only recently introduced a miserly 10 for 1 coffee card scheme, Wild B… more »

Tags: coffee cards, crm, customer relationship management, loyalty schemes, permission marketing, starbucks, wild bean