brand marketing blog

Most websites that employ search engine optimisation (SEO) techniques usually have the main content pages targeting primary keywords or keyphrases. It's widely accepted that niche or longtail keyphrases can generate excellent Google SERP results. The problem however, is that many of these longtail phrases simply don't lend themselves to having a complete web page devoted to them.

If you want to be found for niche keyphrases then creating blog posts using these phrases can produce surprising results. For example, I blogged about tobacco marketers being lying swines late July. This wasn't a targeted post by any means, but it was interesting to see that within a few days my blog post and blog homepage were #1 and #2 in Google search (with NZ pages ticked).

Not that I want to be found for the keyphrase "tobacco marketers", but it was an interesting exercise. If you apply the same techniques and logic to relevant longtail keyphrases you can generate a massive amount of quality Google result listings.