brand marketing blog

I suspect there are many of you out there that are finding the incredible information overload of social media is making your head hurt. I've been spending more and more time immersing myself in this intriguing world, learning from the leading edge onlin… more »

I was honoured to be invited by Nicola Boyes, Business Editor at the Waikato Times to write a marketing column for their new monthly business publication, THE BIZ. The inaugaural issue was published in September. Here is the transcript of my column, titl… more »

For some 'old school' marketers, the thought if having to relinquish their love of traditional media (TV, press, magazines, radio etc) is like asking Linus to throw away his blanket. They are oblivious, or turn a blind eye to the diminishing efficacy of… more »

There is just so much going on at the moment in the social and online networking space that it's a bit daunting to say the least. There are anecdotal stories about businesses that have experienced success to some degree or another using FaceBook, Twi… more »