brand marketing blog

A lot of folks out there use these terms quite interchangeably, but in reality they are two different concepts.

e-Commerce is really about the commercial transaction that you conduct when you purchase or order a product over the internet. It may include a variety of payment methods such as credit card, PayPal, DPS etc and is usually the final stage of a chain of events.

Online or internet marketing is the practice of generating sales leads or qualified visitor traffic to your website, with the end objective of selling them a product and securing payment though e-commerce, or getting them to make an enquiry. Whatever your online or internet marketing objective, you definitely want your visitor to take some action!

e-Commerce is the natural commercial conclusion to a successful online or internet marketing campaign. In the brick and mortar world of supermarkets, getting shoppers into the store and encouraging them to put items into their trolley is marketing. When you get to the checkout, scan the items and pay by Eftpos, cheque, cash, credit card etc, this is the equivalent of e-commerce.