Funky Graphic Design On A Wine Label

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Aug 18

Funky graphic design on a wine label

I saw this really funky, well crafted wine bottle label the other day for Fat Bastard Chardonnay. When you compare it to the classic label on this very expensive bottle of French Chateau Angelus Semillon (~NZ$800) it certainly is a contrast. Actually so was the flavour!!

It illustrates just how graphic design is changing and that the old rules of branding are not sacrosanct. From a consumer perspective, the Fat Bastard Chardonnay would be the one most likely to be picked off the shelf. You would have to be a wine expert (wealthy one at that) to spot the Semillon for the outstanding wine that it is.

Just shows - you can never judge a book by it's cover, or is that a wine by it's label. Viva la difference!

Tags: graphic design

5 comments

§ Sandra Clark said on : 08/20/09 @ 10:18

The new style of wine label is seen more frequently so one supposes it must be effective. Perhaps it suggests a narrative, which would appeal to most of us. The trouble is, as you said, its facile appeal reflects the flavour of the contents too often, leading one to assume that the more elegant and refined labels may hold more promise. (Also misleading!)
§ Wayne Attwell® said on : 08/20/09 @ 11:02
Interesting view Sandra. Thanks for commenting.
§ Tawana Bisch said on : 03/01/10 @ 10:03
Hi..I am reading your page for a few days now is there any way to subscribe by email
§ Stephen said on : 04/15/10 @ 13:52
It,s even funnier if you know how to read French wine labels. Chateau Angelus is not made from semillion grapes. It's a red wine, from the S(ain)t Emilion region.
§ Wayne Attwell® said on : 04/15/10 @ 14:23
Ha ha, well spotted. At least someone is paying attention. I'm as far from a wine connoisseur than I am an astronaut. I did however get the opportunity to taste this wine and it wasn't too bad. It's a bit different to lager, isn't it.