brand marketing blog

For those traditional advertising executives and ad agencies that might risk talking down the importance of Google AdWords as a credible advertising medium, wait till they read the stats of the top 10 paid search advertisers in America from October to De… more »

It’s been an interesting year for those in the keyword search industry. Google has made some particularly fundamental changes which I believe clearly signal their intended direction regarding search rankings. It wasn’t long ago that simply optimising… more »

Matt Cutts of Google recently confirmation by that the search giant is using the loading speed of web pages as a factor in their ranking algorithm. Their argument is that a fast loading site is a prerequisite to a positive visitor experience, therefore i… more »

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and bl… more »

The recent introduction by Google of real-time indexing and presentation in search results of Twitter, FaceBook and blog posts presents some interesting, albeit fleeting search engine marketing opportunities. For instance, Twitter tweets are now being… more »

Google PageRank is one of the most contentious issues right now in the world of search engine optimization. For a long time it has been considered the most powerful indicator of how well your website might perform in searches, but according to Google thi… more »

Your blog can be a powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results..Don’t waste all your blog energy simply writing about a topic – build the content around a particular keyword that you want to… more »

The debate rages about which form of search engine marketing is most effective/profitable - PPC (pay per click) or organic search engine marketing.In a recent post by Valerie Mellema, “The Last Word in PPC vs. Article Marketing”, she explores the dyn… more »

Most online marketers that actually take the time to analyse their visitor statistics, get excited when they see traffic volumes increasing (don’t we all?). The thing about raw traffic is that it doesn't necessarily drive targeted sales leads. Generating… more »

We held our first Google SEO (Search Engine Optimization) workshop last night at the Innovation Park, Hamilton. Of course I'm so passionate about SEO and online digital marketing that I expect everyone else to share my feelings. Well I wasn't disappo… more »